[For more, visit the Communication Insight Center.]
What Is Your Brand Against?
[For more, visit the Communication Insight Center.] Companies understand that to be successful they and their brands need to stand for something. This results in bold and principled declarations to the world: “At Acme Amalgamated, we’re committed to X. We believe in Y. We care passionately about Z.” Unfortunately, in the end, it all starts […]
February 15, 2011