LinkedIn Launches Company Status Updates, Developer Program
Firms can share job info, news, videos
In a bid to boost user engagement and support marketers, LinkedIn today announced two new features at its Connect:11 event in New York.
Building on its Follow Company feature, LinkedIn launched Company Status Updates, which lets administrators of Company Pages send job updates, videos, industry articles, and more to members who have elected to follow the firm.
LinkedIn also announced a Certified Developer Program, which is a network of developers screened to help marketers, agencies, and companies use LinkedIn to connect with their audiences.
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