Jump to ratings and reviews
Rate this book

Flat World Navigation: Collaboration and Networking in the Global Digital Economy

Rate this book
Flat World Navigation introduces the new future of work in the 'flattened world' of the new digital attention-based economy, where real connections can be made in seconds across departments, businesses, cultures and countries.

Combining the best elements of networking, social media outreach and collaborative techniques, flat world navigation is an essential capability to build and maintain relationships between colleagues, customers and partners. Employees who can transform themselves into flat world navigators, experts in mediating these powerful relationships and bringing the customer into the conversation, will mean the difference between success and failure in business.

Flat World Navigation includes exclusive insights and interviews with international business leaders who successfully use flat world navigation skills, such as the Emmy-winning former NBC and Wall Street Journal reporter Kare Anderson, Sandy Carter at IBM, Gordon Feller at CISCO Systems, Aria Finger at DoSomething.org, Louise Guido at ChangeCorp, Jeffrey A. Finkle at the International Economic Development Council and Carolyn Lawrence, CEO of Women of Influence.

This book is grounded in real-world experience with insights and advice to build your skills base and empower the next generation of business people. Additionally, it is of great use to business owners and managers looking to effectively leverage the skills of these flat world navigators, whose critical role brings attention to ideas, products and services and, as such, must be part of a successful business strategy.

288 pages, Paperback

First published September 28, 2015

Loading interface...
Loading interface...

About the author

Kim Chandler McDonald

4 books9 followers

Ratings & Reviews

What do you think?
Rate this book

Friends & Following

Create a free account to discover what your friends think of this book!

Community Reviews

5 stars
4 (80%)
4 stars
0 (0%)
3 stars
1 (20%)
2 stars
0 (0%)
1 star
0 (0%)
Displaying 1 of 1 review
Profile Image for Darren.
1,193 reviews55 followers
October 12, 2015
For how long have we been told that hierarchies are crumbling, whether it is in the world of work or in our social lives. We are increasingly going direct, cutting out the middleman or intermediary. Our world is increasingly becoming a flat world, the author of this book observes.

We cannot throw away the old skills and techniques used to navigate and collaborate through the hierarchy – a typical vertical hierarchy – as we still need them as we move along the flatter, horizontal world. After all, we may be doing it and more of it ourselves; so we must know what we are doing and streamline or maximise our actions. We also need to think about other travellers in this flat world, ensuring that any interactions they may make with us and our companies are as smooth as possible. It is in all of our interests in so many different ways.

This book is a series of collected chapter essays, relaying the considered insights of many people who are already navigating the flat world with aplomb. Taken in isolation there is a great range of opinions and experiences that the reader can get from this book, before moulding them together to hopefully get something that will equip them for this brave new future. It is not the clearest, easiest and most direct of reads. Taken together, the book suffers; it lacks a certain common voice, a feeling of togetherness and a bit of its fizz is missing. This was more disturbing and distressing because you can sense there is a lot of great information within, screaming to get out.

In one way this is a great example of why we need to ensure our flat world is easily navigable, as it might be a “one shot”-attempt to connect with us or, should persistence be engaged, the experience may not be as engaging and mutually beneficial as it should be; the implications of this are fairly obvious. This book could be the equivalent of a one-stop-shop information source, yet this reader’s potential loyalty to the brand is not guaranteed as the navigable path felt to be strewn with rocks and thus should a perceived better, smoother rout exist to similar material, whether better or not, maybe one steers the boat in that direction, possibly never to return.

Regrettably, it just didn’t feel that this book was really ready. Pioneers are often breaking new ground, yet the messages they pass on for wider public attention do need to be very clear, acting as a magnet to draw in a crowd who may be confused, sceptical or unsure. Just preaching to the converted is not enough.

Autamme.com
Displaying 1 of 1 review

Can't find what you're looking for?

Get help and learn more about the design.