How Will Your Clients Answer These Questions?
Stephen Lahey
Marketing Recruiter: Recruiting CPG Marketing Talent for Consumer Products Companies Since 2000
Most independent professionals say that repeat business is ideal. No surprise there.
On the other hand, few of them seem to focus on actively uncovering the evolving wants and needs of their clients. They assume that they understand what their clients are thinking.
Over the past fourteen years, I've found that retaining great clients long-term requires a more proactive approach. In everything that you do for them you must make it clear that you're striving for excellence. You also need to ask your clients some version of these questions on a regular basis:
- Ideally, what would you like to have me do more of, less of, or just differently?
- What would making those changes mean to you / your business?
Setting the right tone and regularly asking these types of questions opens up valuable client discussions. These conversations enable you to identify gaps between what you're doing and what your clients really want. Of course, closing these gaps is what client satisfaction and repeat business is all about.
If you want increased client retention, profit and fulfillment, then I have a mantra for you - "If it's to be, it's up to me." Take the initiative and commit to making your client relationships great!
Servant Leader | People Builder | Process Innovator | Revenue Generator | Modern Stoic
9yBe curious. STAY curious. Never let your curiousity about your client end.
LinkedIn Top Sales Voice 🥇 We Help You Master The Fundamentals of Sales💰🚀Author of the B.U.D. The Process That Gets Results💰💰 Sales Coach💰💰Sales Trainer🚀🚀 Small Business Coach💰 Golf Junkie⛳ 📞301-343-0001
9yGreat stuff
Great share, Stephen! I spend a lot of time keeping in touch with my customers so I stay on their radar...usually with updated features/functions...but need to shift my focus to "what do YOU want? What do YOU need?" Thanks for the reminder!!!
Thank you Stephen for your valuable share!
LinkedIn Top Sales Voice 🥇 We Help You Master The Fundamentals of Sales💰🚀Author of the B.U.D. The Process That Gets Results💰💰 Sales Coach💰💰Sales Trainer🚀🚀 Small Business Coach💰 Golf Junkie⛳ 📞301-343-0001
9yThanks for the reminder to seek out other opportunities with that existing client where you can add significant value. Those opportunities are normally staring right at us.