Surprises? Great for parties and gifts, but not so great for public relations. Like many client service businesses, ours works best when it’s predictable and reliable. This means attention to staffing, budgets, deadlines and prep work to ensure successful outcomes. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. MORE
ImPRessions - Crenshaw Communications
JUNE 13, 2017
Surprises? Great for parties and gifts, but not so great for public relations. Like many client service businesses, ours works best when it’s predictable and reliable. This means attention to staffing, budgets, deadlines and prep work to ensure successful outcomes. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work.
Presspage
JUNE 13, 2017
What is influencer marketing. Influencer marketing is using influential people to get your message across to target audiences. This practice isn’t new: in 1760, Josiah Westwood used royal endorsements to promote his pottery and chinaware brand. In this day and age, influencer marketing hasn’t changed too much. The message today is quite similar to that of Josiah Westwood’s endorsers.
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Stephen Waddington
JUNE 13, 2017
A sponsored run with a difference. You make a donation and ask a question. I answer and run the Great North Run. Again. I’m running the Great North Run again this September to raise money for the Sunshine Fund. I need your help. There’s a proper training schedule thanks to Zude PR’s David Sawyer. This week I’m running a couple of four milers and then the Newcastle Colour Run at the weekend.
Sword and the Script
JUNE 13, 2017
The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Why? Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors. And the tech analyst firm called content marketing the future of marketing.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Axia PR
JUNE 13, 2017
Discover how an integrated approach can contribute to your success. Many companies have a limited vision of the function of public relations. They use it chiefly for writing news releases for media coverage or spinning information to get them out of trouble. You should know that the field of PR is expanding and gaining in importance. If you’re not using it to its full potential, your company is missing out on key opportunities for growth, visibility and profits.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Mark My Words
JUNE 13, 2017
talkSPORT Radio, 12.05.17. Mark on The Two Mikes show talking about Joe Hart. Listen here (11-11:30/-10:43 – -00:53).
PR 20/20
JUNE 13, 2017
This post originally appeared on the Marketing Artificial Intelligence Institute's blog. See even more like it here. We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers. Since our launch in late 2016, we’ve profiled dozens of marketing AI solutions providers and discussed how marketers can begin using AI to drive productivity, personalization and per
HMA Public Relations
JUNE 13, 2017
How do you or your business go about measuring success? Abbie talks about what she learned at Counselors Academy in today's blog post. [Click below for more]. The post Return On Your Investment appeared first on HMA Public Relations.
PR Fuel
JUNE 13, 2017
Ahh! Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. You might have been keeping a list of things you’d like to incorporate into your new site, if you ever got around to updating it. Or you might have seen some other websites and noticed how clean and well-designed they seem. Let’s go through a few ways to update your website or blog—some are a bit more work intensive than others, but the benefits definitely outweigh the time spent.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
JUNE 13, 2017
The relationship between companies and their customers has undergone a tremendous shift toward the personal. We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.
Beyond PR
JUNE 13, 2017
The relationship between companies and their customers has undergone a tremendous shift toward the personal. We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.
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