Two venerable brands have recently sidelined their names in favor of initials. National Public Radio now wants to be known as “NPR” while the Young Men’s Christian Association — the YMCA — has abbreviated its abbreviation to, simply, “The Y.”
The Hazards and Rewards of Rebranding by Abbreviation, from BP to the Y
Two venerable brands have recently sidelined their names in favor of initials. National Public Radio now wants to be known as “NPR” while the Young Men’s Christian Association — the YMCA — has abbreviated its abbreviation to, simply, “The Y.” But aren’t “NPR” and “The Y” already de facto brand names? Absolutely, and so the […]
July 14, 2010