The Tron: Legacy billboards popping up in cities nationwide feature neither Jeff Bridges nor sequel star Garrett Hedlund in the sweet spot. Instead, Disney is juicing up the girl-power factor with a shot of disc-carrying Quorra, played by Olivia Wilde.
The billboard campaign builds on years of media buzz that began in 2008, when the studio unveiled director Joseph Kosinksi's two-minute proof-of-concept clip at that year's Comic-Con International in San Diego.
Tron: Legacy opens Dec. 17.
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