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September 20, 2010
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TheSocialCMO:
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Welcome to our eighth #MarketerMonday Chat! #MMchat ~ I am your moderator @JeffAshcroft aka @TheSocialCMO Thanks 4 joining us this evening! |
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TheSocialCMO:
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In June 2009, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's and now #MMchat !! |
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ckburgess:
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RT @TheSocialCMO: Welcome to our eighth #MarketerMonday Chat! #MMchat ~ I am your moderator @JeffAshcroft aka @TheSocialCMO Thanks 4 joining us this evening! |
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Michael_Evanko:
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Hello everyone, hope your Monday is going well! #MMChat |
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12:01 am
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mikulaja:
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What is the topic for tonight's #mmchat |
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12:01 am
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TheSocialCMO:
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#MarketerMonday Chat allows all of us to get to know these #MM greats better & also get together to discuss cool topics! #MMchat |
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12:01 am
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TheSocialCMO:
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To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat |
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12:01 am
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TheSocialCMO:
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Now every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
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12:01 am
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kimgeralds:
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Joining in with my beverage in hand @jeffthesensei for #MMchat. Folks pls forgive my raucous stream for the next 60 minutes. |
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12:01 am
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chrissfife:
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I'm excited to participate in my first #MarketerMonday chat #MMchat |
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12:01 am
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TheSocialCMO:
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Our 8th #MMchat IS very MOUNTAINOUS indeed as we are joined by @JeffTheSensei who has come to show us the way! |
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12:01 am
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pnherdz:
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RT @TheSocialCMO: Welcome 2 R 8th #MarketerMonday Chat! #MMchat ~ i'm yr moderator @JeffAshcroft aka @TheSocialCMO thx 4 joining... #MMChat |
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12:02 am
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myagenda:
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good evening, hope everyone is having a good Monday; it's about to get better! #mmchat |
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12:02 am
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TheSocialCMO:
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Our #MMchat topic this evening is Online Demand Generation & before we get rolling, here's a quick tweet Bio for Jeff Wilson @JeffTheSensei |
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12:02 am
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ckburgess:
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RT @TheSocialCMO: Now every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat |
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12:02 am
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ckburgess:
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RT @TheSocialCMO: #MarketerMonday Chat allows all of us to get to know these #MM greats better & also get together to discuss cool topics! #MMchat |
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12:02 am
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ckburgess:
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RT @TheSocialCMO: Our 8th #MMchat IS very MOUNTAINOUS indeed as we are joined by @JeffTheSensei who has come to show us the way! |
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12:02 am
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TheSocialCMO:
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Jeff Wilson is Founder of Sensei Integrated and a 12 year veteran of B2B online marketing for enterprise level companies #MMchat |
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12:03 am
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mikulaja:
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@kimgeralds What sort of beverage? Mine tonight happens to be a vodka tonic ;-) #mmchat |
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12:03 am
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kimgeralds:
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bring on the champagne fountains! RT @mentormarketing: Whoo, a Beverage for a rm full of marketers, we are a thirsty lot. #MMChat |
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12:03 am
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YanRozovsky:
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RT @TheSocialCMO: Jeff Wilson is Founder of Sensei Integrated and a 12 year veteran of B2B online marketing for enterprise level companies #MMchat |
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12:03 am
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jolewitz:
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glad to be here to listen to all the new (!) there is to talk about #mmchat |
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12:03 am
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CristianIsDaMan:
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Paying close attention and looking forward to the #MMchat with @JeffTheSensei ! |
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12:03 am
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TheSocialCMO:
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Online Demand Generation is Jeff's specialty & he has worked extensively with the likes of HP, IBM, & other top tier companies #MMchat |
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12:03 am
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TheSocialCMO:
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Jeff is an active blogger currently working on a book applying Darwin's Laws of Natural Selection to Social Media environments #MMchat |
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12:03 am
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chrissfife:
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@mikulaja Vodka sounds good. I'll be right back. #mmchat |
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12:03 am
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kimgeralds:
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@mikulaja Blue Moon - slice of orange. For starters ;-). #mmchat |
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12:04 am
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levispires:
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I can't wait for a great #mmchat! |
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12:04 am
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TheSocialCMO:
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And I must say that we're all thrilled that @JeffTheSensei has agreed to come down from www.themountaintop.ca for tonight's #MMchat |
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12:04 am
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mentormarketing:
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Love My Goat Red from Bully Hill in the #FingerLakes #MMChat |
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12:04 am
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mikulaja:
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@kimgeralds LOVE blue moon w/orange! Good choice. #mmchat |
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12:04 am
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TomMoradpour:
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RT @TheSocialCMO: Jeff is an active blogger currently working on a book applying Darwin's Laws of Natural Selection to Social Media environments #MMchat |
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12:04 am
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TheSocialCMO:
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So please join me in welcoming @JeffTheSensei as our eighth #MarketerMonday Chat SPECIAL guest! #MMchat |
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12:04 am
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jeffthesensei:
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Hi everyone and thanks Jeff! I was warned being on mmchat is like drinking from a firehouse but i promise to get to your questions! #mmchat |
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12:05 am
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mentormarketing:
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@JeffTheSensei I am SO looking forward to a few action items from tonights topic. #MMChat |
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12:05 am
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RLMadMan:
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Woot woot! Go @JefftheSensei!!! Hello #mmchat! :) |
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12:05 am
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TheSocialCMO:
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To get things rolling & the conversation kickstarted I of course have a few questions for @JeffTheSensei #MMchat |
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12:05 am
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mikulaja:
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Welcome @JeffTheSensei, thanks for putting this together @TheSocialCMO #mmchat |
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12:06 am
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myagenda:
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me too..RT @mentormarketing: @JeffTheSensei I am SO looking forward to a few action items from tonights topic. #mmchat |
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12:06 am
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TheSocialCMO:
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As always, tweetchats are meant to be interactive, so feel free to intersperse your ideas & opinions on our topic #MMchat |
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12:06 am
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Michael_Evanko:
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Hi Jeff, look forward to picking your brain #MMChat |
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12:06 am
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levispires:
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Hi @jeffthesensei when trying to get followers on multi-unique topics do you recommend different URL's or just a well designed site? #mmchat |
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12:06 am
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myagenda:
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I second that>> RT @RLMadMan: Woot woot! Go @JefftheSensei!!! Hello #mmchat! :) #mmchat |
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12:06 am
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TheSocialCMO:
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OK, first question Jeff (or should I call you Sensei?), How would you define Online Demand Generation? #MMchat |
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12:06 am
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karimacatherine:
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Good evening my friends! glad I can join you and @jefftheSensei for #mmchat |
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12:06 am
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cloudspark:
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listening in #mmchat, always an interesting discussion. |
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12:07 am
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jeffthesensei:
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Creating demand is creating an emotional commitment to a brand. I may want to buy a car, but I want a Lexus. That's emotional demand #mmchat |
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12:07 am
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annaolcese:
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Greetings! #mmchat |
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12:07 am
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mentormarketing:
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@karimacatherine Evening there. #MMChat |
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12:07 am
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kimgeralds:
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RT @TheSocialCMO: Jeff's an active blogger working on a book applying Darwin's Laws of Natural Selection to Social Media environs #MMchat |
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12:07 am
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dannybrown:
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RT @cloudspark: listening in #mmchat, always an interesting discussion. |
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12:08 am
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jeffthesensei:
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@levispires A well designed site should be the basis. It also allows you to create a "go to" place. #mmchat |
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12:08 am
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levispires:
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@jeffthesensei Is it brand or level of value that creates demand? For example, you want a car with cruise control. #mmchat |
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12:08 am
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mikulaja:
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@JefftheSensei Is emotional commitment the same as creating demand? I may have emotions attached to Coke, doesn't mean I want one. #mmchat |
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12:08 am
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mantywebdesigns:
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Attending #mmchat |
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12:08 am
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TheSocialCMO:
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GREAT! Next question is"How is your approach different from many current approaches to online demand generation?" #MMchat |
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12:08 am
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mentormarketing:
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Emotional Ties Check #MMChat |
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12:09 am
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levispires:
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@jeffthesensei Thanks! I'm struggle to narrow down my many passions: accounting and golf don't mix to well on a site! #mmchat |
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12:09 am
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TomMoradpour:
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What is the #1 thing to look at differently in online vs offline demand generation?
#MMchat |
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12:09 am
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jeffthesensei:
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@mikulaja but when you are thirsty, are you more likely to pick a coke? #mmchat |
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12:09 am
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levispires:
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RT @mikulaja: @JefftheSensei Is emotional commitment the same as creating demand? I may have emotions attached to Coke, doesn't mean I want one. #mmchat |
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12:09 am
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chrissfife:
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Agree: RT @mikulaja: Is emotional commitment the same as creating demand? I may have emotions for to Coke, doesn't mean I want one. #mmchat |
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12:09 am
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mikulaja:
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@Jeffthesensei Cherry Coke Zero, if available, which it rarely is! #mmchat |
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12:10 am
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RLMadMan:
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@jeffthesensei would you say emotional demand can be molded by branding? #mmchat |
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12:10 am
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levispires:
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@TomMoradpour Look is right word. You can't touch things in an online environment like you can in a physical store. #mmchat |
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12:10 am
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jeffthesensei:
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Well, I'd say it's a focus on the emotional side of the sale; selling to people in business, not business. #mmchat |
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12:10 am
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karimacatherine:
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@kimgeralds : Not really but cannot miss #mmchat - :) thank you so much for asking |
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12:10 am
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chrissfife:
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@jeffthesensei How do you begin to create the demand for people who have never tried your product? #mmchat |
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12:11 am
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annaolcese:
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Yes, branding controls everything. RT @RLMadMan: @jeffthesensei would you say emotional demand can be molded by branding? #mmchat |
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12:11 am
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ckburgess:
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What is the #1 thing to look at differently in online vs offline demand generation? @TomMoradpour #MMchat <~Great Question Tom |
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12:11 am
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myagenda:
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can't emphasis hard enough how important this is >RT @jeffthesensei: @levispires A well designed site should b the basis. #mmchat |
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12:11 am
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RLMadMan:
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@chrissfife I think case studies, testimonials, "real life" people who can convince you are great helps there. #mmchat |
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12:11 am
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jeffthesensei:
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@RLMadMan Absolutely. Branding is key to messaging and targeting. Its the essence of perception. #mmchat |
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12:12 am
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Michael_Evanko:
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Sensei (bow), do you believe that emotion and how it is tied to brand is only relevant for consumer products? #MMChat |
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12:12 am
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jeffthesensei:
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@TheSocialCMO Simplifying everything; creating visuals to explain complex products or services is huge too. #mmchat |
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12:12 am
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mikulaja:
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@myagenda @jeffthesensei @levispires Shouldn't a site be incorporated into a broader brand marketing strategy? #mmchat |
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12:12 am
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chrissfife:
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@levispires But online you can more accurately measure ROI and more opportunity to get people to engage back with you. #mmchat |
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12:12 am
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RLMadMan:
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so, one could answer @tommoradpour's question and say that however you brand online or offline is how you create demand. #mmchat |
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12:12 am
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mikulaja:
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@Michael_Evanko You're asking if the emotion/brand connection is appropriate for the B2B space? #mmchat |
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12:13 am
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jeffthesensei:
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@TomMoradpour Simplify everything without hurting the experience. Say it in 5 words, not 10. Say it with images, arm them to succeed #mmchat |
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12:13 am
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annaolcese:
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RT @mikulaja: @myagenda @jeffthesensei @levispires Shouldnt a site be incorporated into a broader brand marketing strategy? #mmchat |
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12:13 am
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levispires:
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@chrissfife You're right! I just try to imagine website's as stores. Try to reinforce brand while giving a good shopping experience #mmchat |
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12:13 am
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TomMoradpour:
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RT @jeffthesensei: @TomMoradpour Simplify everything without hurting the experience. Say it in 5 words, not 10. Say it with images, arm them to succeed #mmchat |
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12:13 am
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RLMadMan:
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@Michael_Evanko In B2B, I think emotion may get replaced with "efficiency," "how can this help me?" sort of emotional...#mmchat |
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12:13 am
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annaolcese:
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@jeffthesensei Amen! #mmchat |
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12:14 am
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TheSocialCMO:
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@mikulaja You're very welcome Jason! Thanks for joining us on #MMchat with @JeffTheSensei !! |
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12:14 am
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myagenda:
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@mikulaja yes, but should be of the first 'presence' you have- ppl will always want to go and there for more! #mmchat |
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12:14 am
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chrissfife:
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@RLMadMan agree with content creation, etc. but that's an easy answer. I was hoping for more insight. #mmchat |
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12:14 am
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levispires:
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@mikulaja Of course! But multiple brands on one website can be tough. #mmchat
Any recommendations? |
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12:14 am
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jeffthesensei:
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@Michael_Evanko No Michael. As long as we deal with people, it will involve emotions. #mmchat |
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12:14 am
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kimgeralds:
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@jeffthesensei Sounds like we are talking about relationship marketing, which starts w F-to-F, and supported by web/other tacticals? #mmchat |
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12:15 am
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RLMadMan:
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bear in mind, if you're guiding to people to your site via non-selly #SM, a real selly website isn't going to mesh. #mmchat |
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12:15 am
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Michael_Evanko:
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@mikulaja I'm asking if emotion holds as much power in the B2B world as it does in the world of consumer products #MMChat |
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12:15 am
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mikulaja:
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@JefftheSensei Going back to earlier, I might have emotion/brand loyalty to a soda, but what about an airline? Dish soap? Pen? etc. #mmchat |
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12:15 am
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RLMadMan:
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@chrissfife sometimes marketing is about the easy answer :) #mmchat |
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12:15 am
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levispires:
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@jeffthesensei So you're saying emotions, via brand awareness is the key? #mmchat |
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12:15 am
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chrissfife:
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@levispires If you sell a product and your site is just a store, you're missing a lot of opportunity. Need to be interactive #mmchat |
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12:15 am
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annaolcese:
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You have 2 b aware of your TA & how it thinks before you craft a message that will appeal to it. Efficient branding is emotional #mmchat |
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12:15 am
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karimacatherine:
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@jeffthesensei : Totally agree. It's never about online only #mmchat |
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12:16 am
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jeffthesensei:
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@kimgeralds Yes Kim. Relationships are the key to enduring success. Online and web is often neglected. #mmchat |
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12:16 am
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chrissfife:
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!!! @jeffthesensei : Totally agree. It's never about online only #mmchat /via @karimacatherine |
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12:16 am
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mikulaja:
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@Michael_Evanko B2B buyers would say no-decisions driven by cost/benefit analysis, efficiency, etc.; but we're all human, aren't we? #mmchat |
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12:16 am
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RLMadMan:
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@mikulaja perhaps you have loyalty to the company. So if a company you like makes a pen, then pencils - you're there. #mmchat |
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12:17 am
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chrissfife:
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@RLMadMan True! #mmchat |
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12:17 am
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myagenda:
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RT @jeffthesensei: @Michael_Evanko in a sense that is what branding is: "the feeling you get from that product" #mmchat |
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12:17 am
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TheSocialCMO:
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RT @jeffthesensei: @TheSocialCMO Simplifying everything; creating visuals to explain complex products or services is huge too. #mmchat |
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12:17 am
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levispires:
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@chrissfife Exactly that's why @jeffthesensei is recommending brand awareness which drives emotions. #mmchat |
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12:17 am
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TheSocialCMO:
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RT @jeffthesensei: Well, I'd say it's a focus on the emotional side of the sale; selling to people in business, not business. #mmchat |
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12:17 am
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jeffthesensei:
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@kimgeralds But the experience can also start socially as well and via online research, then F to F. We need to think big picture #mmchat |
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12:17 am
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mikulaja:
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@chissfife Online is one of several marketing channels to push some sort of 'real world' product or service, normally, yes? #mmchat |
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12:17 am
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TheSocialCMO:
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Here at #MMchat we're all from Missouri ? Can you give us examples of the kinds of successes companies can achieve with Online Demand Gen? |
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12:17 am
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TomMoradpour:
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Jeff, what do you think about the McD 4square "foot traffic vs checkins" debate? Is a checkin "commitment" on the way to demand? #MMchat |
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12:18 am
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levispires:
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@jeffthesensei I'm not sure I agree. Online can integrate so many aspects of someone's life, social media. #mmchat What's the difference? |
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12:18 am
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DWesterberg:
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It does. Prospect should be deciding "I want to do biz w/___" vs "I want to buy __" RT @Michael_Evanko: @mikulaja #MMChat |
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12:18 am
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Michael_Evanko:
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I tend to agree, but it's hard to defend against people restricted to bottom lines & those who only go on advice from a distributor #MMChat |
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12:18 am
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jeffthesensei:
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@TheSocialCMO Depends on the objectives, but we've seen anywhere from 15-80% increase in qualified leads from web #mmchat |
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12:18 am
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rawfishFreeman:
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Even in B2B, people still buy from people #MMchat |
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12:18 am
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chrissfife:
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@mikulaja true. B2B buyers r also basic "consumers" too. Emotion is a natural part of being human thus we use it as a driver in all #mmchat |
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12:18 am
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jeffthesensei:
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@TheSocialCMO We have also seen some great traction in online revenue and orders, anywhere from 5-20% #mmchat |
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12:19 am
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mikulaja:
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@TomMoradpour Do checkins generate new traffic, or is it just ppl who are already there anyway, looking for a deal/recognition? #mmchat |
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12:19 am
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kimgeralds:
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@jeffthesensei agree, it is a build - with the surrounding elements as the support structure for the brand. #mmchat |
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12:19 am
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smmeasure:
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Thanks! RT @LitsaAhern RT @Incipi: 4 Weekly Twitter Chats for Tech Marketers: #techchat #mmchat #b2bchat #smmeasure |
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12:20 am
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jeffthesensei:
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@TomMoradpour Its really hard to say. I would definitely agree that it is part of the engagement process on the way to demand #mmchat |
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12:20 am
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karimacatherine:
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@jeffthesensei : IS there a common trait in those companies succeeding in generating online demand? #mmchat |
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12:20 am
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adrianadunn:
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@jeffthesensi Do you have tips on generating qualified leads thru a brand's website? (cc: @DoyenzInc) #mmchat |
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12:20 am
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TheSocialCMO:
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RT @jeffthesensei: @TheSocialCMO Depends on the objectives, but we've seen anywhere from 15-80% increase in qualified leads from web #mmchat |
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12:21 am
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TheSocialCMO:
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RT @jeffthesensei: @TheSocialCMO We have also seen some great traction in online revenue and orders, anywhere from 5-20% #mmchat |
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12:21 am
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ckburgess:
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#MMChat 'Premium brands have higher social currency' by @KevinBrandall http://bit.ly/aBPCXV @jeffthesensei @Michael_Evanko @TomMoradpour |
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12:21 am
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catpoetry:
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joining #mmchat late |
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12:21 am
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annaolcese:
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Everything builds off of everything else. Good branding leads to a following, which leads to recommendations both online and f2f #mmchat |
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12:21 am
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TheSocialCMO:
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Since you have travelled down the mountain for #MMchat What is the one most powerful thing we can do to improve demand generation online? |
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12:21 am
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chrissfife:
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@TomMoradpour I think "checkins" r certainly a step toward demand. If you can spark enough from a consumer to interact in that way.. #mmchat |
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12:21 am
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Michael_Evanko:
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RT @jeffthesensei: @TheSocialCMO Depends on the objectives, but we've seen anywhere from 15-80% increase in qualified leads from web #mmchat |
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12:21 am
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AnneDGallaher:
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RT @karimacatherine: @jeffthesensei : IS there a common trait in those companies succeeding in generating online demand? #mmchat |
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12:21 am
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jeffthesensei:
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@karimacatherine Actually yes. They all simplified their approach. They focused on customer need and delivered value. #mmchat |
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12:21 am
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adrianadunn:
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heh. let's try that again. @jeffthesensei Do you have tips on generating qualified leads thru a brand's website? (cc: @DoyenzInc) #mmchat |
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12:21 am
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chrissfife:
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must step out of chat, will transcripts be posted later? #mmchat |
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12:22 am
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kimgeralds:
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@RLMadMan exactly - loyalty marketing reduces costs in developing the brand awareness and creates deeper selling opps. #mmchat |
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12:22 am
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levispires:
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@catpoetry Welcome! @jeffthesensei is doing a great job! #mmchat |
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12:22 am
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karimacatherine:
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@jeffthesensei : focus on customer need and deliver value sounds like a mission to me! :) would u say that too many companies (cont) #mmchat |
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12:22 am
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RLMadMan:
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@adrianadunn sample request forms and RFQ forms are excellent for lead generation #mmchat |
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12:22 am
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ckburgess:
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#MMchat @jeffthesensei "Simplicity is an exact medium between too little and too much." - Sir Joshua Reynolds |
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12:23 am
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jeffthesensei:
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@adrianadunn The best way i have found is to focus on a specific target and make it dead easy for them to deal with you. #mmchat |
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12:23 am
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levispires:
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What's more important brand or message? Are they even different? #mmchat |
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12:23 am
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peterfromottawa:
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Checkins are a great way, I know that I personally find myself going to places just to defend my mayorship #MMChat |
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12:23 am
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TomMoradpour:
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@mikulaja or even worse - ppl 5 blocks away chasing mayorships (like me) #MMchat #FourSquare |
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12:23 am
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karimacatherine:
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@jeffthesensei : (cont) too many companies core objectif is to making money , hence forgetting who buy the products? #mmchat |
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12:23 am
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Michael_Evanko:
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Does everyone believe that emotional demand loses relevancy during a dwntrn in the economy, or becomes significantly more important? #MMChat |
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12:24 am
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mikulaja:
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@levispires Brand, message, medium - deeply interconnected, but different. Message helps to define brand; medium=distribution #mmchat |
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12:24 am
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RLMadMan:
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@LeviSpires Your brand should be your message. Your message should be your brand. Otherwise - people will get confused. #mmchat |
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12:24 am
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TomMoradpour:
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RT @ckburgess: #MMChat 'Premium brands have higher social currency' by @KevinBrandall http://bit.ly/aBPCXV @jeffthesensei @Michael_Evanko @TomMoradpour |
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12:24 am
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myagenda:
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RT @jeffthesensei: @adrianadunn The best way i have found is 2 focus on specific target and make it dead easy 4 them to deal with u #mmchat |
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12:24 am
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bsak:
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@kimgeralds Totally agree w/you on loyalty marketing. #mmchat |
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12:24 am
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annaolcese:
|
@jeffthesensei Definitely. Keep it simple and easy, and your TA will understand your product, talk about it, and become loyal fans #mmchat |
|
12:24 am
|
Michael_Evanko:
|
RT @jeffthesensei: @karimacatherine Actually yes. They all simplified their approach. They focused on customer need and delivered value. #mmchat |
|
12:24 am
|
jeffthesensei:
|
@adrianadunn I use a Flash based presentation for my clients to draw the prospect into a a customized area where i can woo them #mmchat |
|
12:24 am
|
RLMadMan:
|
@peterfromottawa are you going there with a mind for buying things though? 4square might get you there. What makes you buy? #mmchat |
|
12:25 am
|
RLMadMan:
|
@Michael_Evanko I think less money means more emotional buying. You cut what you don't believe in or adore. #mmchat |
|
12:25 am
|
levispires:
|
@RLMadMan @mikulaja Right, but brands need to have a tag line established or it's just a nice picture. Right?
#mmchat |
|
12:25 am
|
jeffthesensei:
|
@TheSocialCMO Simplify and focus your demand generation (SM, website, presentations) on their needs as much as possible. #mmchat |
|
12:25 am
|
mikulaja:
|
@tomoradpour I'm fascinated by LBS, but don't think they'll go mainstream without offering users something of value #mmchat |
|
12:25 am
|
TomMoradpour:
|
@chrissfife and what do you recommend to a brand with no owned physical location (like Pepsi) :-) ? #MMchat #FourSquare |
|
12:26 am
|
RLMadMan:
|
@LeviSpires think of a brand like a giant box. Your logo, your tagline, your marketing plan are all in there. #mmchat |
|
12:26 am
|
peterfromottawa:
|
@RLMadMan depends on the place, I usually buy because I'm there - or I paid admission #MMChat |
|
12:26 am
|
levispires:
|
@Sinthujaa Good point! It's a design thing. #mmchat |
|
12:26 am
|
AnneDGallaher:
|
RT @jeffthesensei: @adrianadunn The best way i have found is 2 focus on specific target and make it dead easy 4 them to deal with u #mmchat |
|
12:26 am
|
rawfishFreeman:
|
Your brand is bigger than the message of the moment, though the message MUST be consistent withe the brand #MMchat |
|
12:26 am
|
jeffthesensei:
|
@karimacatherine Yes I would say that. When we focus on money, we tend to treat our prospects like targets rather than people. #mmchat |
|
12:26 am
|
acmontgomery:
|
@TheSocialCMO - what a great #MMchat; I'm digging @jeffthesensei and his thoughts... would love to submit a topic idea! :) |
|
12:26 am
|
levispires:
|
@RLMadMan You're right. Sometimes I get caught equating logo to brand but it's so much more! #mmchat |
|
12:26 am
|
mikulaja:
|
@tommoradpour @chrissfife Pepsi's parent co (YUM Brands) could do some sort of co-branding for 4sq? Taco Bell? KFC? #mmchat |
|
12:27 am
|
TheSocialCMO:
|
OK, now we'll open up the #MMchat for your questions! @JeffTheSensei will answer as many as he can in the time remaining! |
|
12:27 am
|
Sinthujaa:
|
RT @jeffthesensei: @karimacatherine Yes I would say that. When we focus on money, we tend to treat our prospects like targets rather than people. #mmchat |
|
12:27 am
|
TheSocialCMO:
|
RT @acmontgomery: @TheSocialCMO - what a great #MMchat; I'm digging @jeffthesensei and his thoughts... would love to submit a topic idea! :) |
|
12:27 am
|
kimgeralds:
|
@bsak especially in tech - build it and they will come - as long as your track record is proven. #mmchat |
|
12:28 am
|
jeffthesensei:
|
Everyone, without exception, makes decisions based on emotion which is then validated by logic. This is what we base on. #mmchat |
|
12:28 am
|
myagenda:
|
@TomMoradpour Dont think it matters where your physical location is as long as I know where to find your product #mmchat |
|
12:28 am
|
annaolcese:
|
Brand makes the logo, but doesn't=logo! RT @levispires: @RLMadMan Youre right. Sometimes I get caught equating logo to brand ... #mmchat |
|
12:28 am
|
catpoetry:
|
@Michael_Evanko: significantly more important #MMChat |
|
12:28 am
|
Sinthujaa:
|
RT @jeffthesensei: Everyone, without exception, makes decisions based on emotion which is then validated by logic. This is what we base on. #mmchat |
|
12:29 am
|
levispires:
|
@jeffthesensei You keep saying emotion. Is there another word to describe what you mean, to further articulate the idea?
#mmchat |
|
12:29 am
|
TheSocialCMO:
|
@acmontgomery Hi Amanda! Well that's because @JeffTheSensei is such a down to earth kinda guy! Just DM me your topic suggestion! #MMchat |
|
12:29 am
|
adrianadunn:
|
@RLMadMan Thanks for the tip. Do you typically map your forms to Salesforce or somewhere similar? #mmchat |
|
12:29 am
|
dishPit:
|
Great discussion on demand generation - follow #mmchat @jeffthesensei @TheSocialCMO |
|
12:29 am
|
karimacatherine:
|
@jeffthesensei : Jeff, Is the exposure to brands earlier in life changes the game in terms of emotional connection? ie: toddlers #mmchat |
|
12:29 am
|
catpoetry:
|
RT @jeffthesensei: Everyone, without exception, makes decisions based on emotion which is then validated by logic. This is what we base on. #mmchat |
|
12:29 am
|
Michael_Evanko:
|
RT @annaolcese: Brand makes the logo, but doesn't=logo! RT @levispires: @RLMadMan Youre right. Sometimes I get caught equating logo to brand ... #mmchat |
|
12:30 am
|
dishPit:
|
RT @jeffthesensei: @TheSocialCMO Simplify and focus your demand generation (SM, website, presentations) on their needs as much as possible. #mmchat |
|
12:30 am
|
jeffthesensei:
|
We have always approached online demand gen like wooing a potential mate. You don't try and get lucky on the first date! #mmchat |
|
12:30 am
|
mikulaja:
|
@adrianadunn @RLMadMan Also curious about people's integration b/w front end (website, forms, etc.) and back end (CRM) #mmchat |
|
12:30 am
|
Michael_Evanko:
|
RT @jeffthesensei: We have always approached online demand gen like wooing a potential mate. You don't try and get lucky on the first date! #mmchat |
|
12:30 am
|
jeffthesensei:
|
@levispires Simply put, we need to make them feel good. They will remember that above all. #mmchat |
|
12:30 am
|
RLMadMan:
|
@adrianadunn We set forms so that they get emailed to the exact person who needs to follow up on them. Simple dots to connect. #mmchat |
|
12:31 am
|
karimacatherine:
|
@catpoetry : hey! Great to see you here :) #mmchat |
|
12:31 am
|
levispires:
|
Perfect! RT @jeffthesensei We always approached online demand gen like wooing a mate. You don't try and get lucky on the first date! #mmchat |
|
12:31 am
|
peterfromottawa:
|
@karimacatherine I think so, especially if there's a multi-gen attachment - look at Ford and GM and its connection to families #MMChat |
|
12:31 am
|
karimacatherine:
|
RT @jeffthesensei: We hav always approached online demand gen like wooing potential mate.U dont try & get lucky on the first date! #mmchat |
|
12:31 am
|
RLMadMan:
|
@mikulaja @adrianadunn integration betweent front end & back end is complex, but new mgt software can help. Hard to get started tho. #mmchat |
|
12:31 am
|
mentormarketing:
|
@Michael_Evanko: When wooing a potential mate it is 20% emotion and 80% chemical #MMChat |
|
12:32 am
|
levispires:
|
@jeffthesensei So it's really about feelings. Feeling good. Thanks! #mmchat |
|
12:32 am
|
jeffthesensei:
|
@karimacatherine The mind is a funny thing. We suppress so much that just comes out in behaviors or desires. #mmchat |
|
12:32 am
|
catpoetry:
|
@karimacatherine thanks, Always try to tune in, glad I made it :) #mmchat |
|
12:32 am
|
kimgeralds:
|
We've built a web interface from our online forms straight to SFDC. Great reporting and tracking @adrianadunn @mikulaja #mmchat |
|
12:32 am
|
TheSocialCMO:
|
Hey All! Great to see a bunch of you #MMchat regulars on here tonight AND a whole bunch of new faces!! #MMchat |
|
12:32 am
|
ckburgess:
|
#MMchat @jeffthesensei Jeff - @TomMoradpour Tom @TheSocialCMO Consumers are no longer our audience. Consumers are our media @TimWilliamsICG |
|
12:32 am
|
RLMadMan:
|
@mentormarketing maybe we should work on scratch 'n sniff websites! cc @jeffthesensei #mmchat |
|
12:32 am
|
annaolcese:
|
@jeffthesensei You don't get lucky on the first date, but u have list of characteristics that u want in a mate & background info #mmchat |
|
12:32 am
|
mikulaja:
|
@RLMadMan Not my knowledge area, but working in internet marketing, social media, need to be able to explain to clients importance #mmchat |
|
12:33 am
|
jeffthesensei:
|
@levispires Exactly. We all want to feel good about the people we do business with #mmchat |
|
12:33 am
|
karimacatherine:
|
@peterfromottawa : Right. it is even more tru with brands that have emotional meaning to us : coffee places, restaurants... #mmchat |
|
12:33 am
|
levispires:
|
Great job @thesocialcmo and @jeffthesensei! Look forward to reading the log. #mmchat |
|
12:33 am
|
RLMadMan:
|
@mikulaja the fact that you're asking the question means you've got a head start :) Lead nurturing needs more attention. #mmchat |
|
12:33 am
|
kimgeralds:
|
@jeffthesensei it's the trust quotient #mmchat |
|
12:33 am
|
TheSocialCMO:
|
RT @jeffthesensei: @karimacatherine The mind is a funny thing. We suppress so much that just comes out in behaviors or desires. #mmchat |
|
12:34 am
|
mentormarketing:
|
@RLMadMan it would make it easier to tie emotion to a brand #MMChat |
|
12:34 am
|
annaolcese:
|
Or feeling bad, either works! RT @levispires: @jeffthesensei So its really about feelings. Feeling good. Thanks! #mmchat |
|
12:34 am
|
jeffthesensei:
|
@annaolcese Agreed! Data is key. Not everyone is the right customer or mate. Treat it like eharmony for business. #mmchat |
|
12:34 am
|
catpoetry:
|
Great point, @ckburgess - I would augment to say they (consumers) are no longer just audience, but media collaborators #MMchat |
|
12:34 am
|
TheSocialCMO:
|
RT @AnneDGallaher: RT @jeffthesensei: @adrianadunn The best way i have found is 2 focus on specific target and make it dead easy 4 them to deal with u #mmchat |
|
12:34 am
|
mikulaja:
|
@RLMadMan I see to many clients/potentials that have the site, gather user info and then.... do nothing! Maddening! #mmchat |
|
12:34 am
|
RLMadMan:
|
@mentormarketing what if Nestle had a website that smelled like cookies? Oh, that would be awful! #mmchat |
|
12:35 am
|
annaolcese:
|
RT @jeffthesensei: @annaolcese Agreed! Data is key. Not everyone is the right customer or mate. Treat it like eharmony for business. #mmchat |
|
12:35 am
|
kimgeralds:
|
That I gotta see (sniff) LOL. RT @RLMadMan: @mentormarketing maybe we should work on scratch 'n sniff websites! cc @jeffthesensei #mmchat |
|
12:35 am
|
TheSocialCMO:
|
RT @catpoetry: Great point, @ckburgess - I would augment to say they (consumers) are no longer just audience, but media collaborators #MMchat |
|
12:35 am
|
dishPit:
|
@jeffthesensei "...online demand gen like wooing a potential mate" #mmchat Does that make spammers the "players" of the internet? |
|
12:35 am
|
jeffthesensei:
|
Demand gen is about relationships and creating a place inside the mind of your audience; then giving them a way to move on it #mmchat |
|
12:35 am
|
ckburgess:
|
@TheSocialCMO Jeff Thanks for hosting #MMchat. Great guest tonight @jeffthesensei - One of my fave & always good to see everyone tonight. |
|
12:35 am
|
RLMadMan:
|
@mikulaja yep. You have to convert leads into customers. You have to nurture customers into loyal customers. Never stop. #mmchat |
|
12:35 am
|
myagenda:
|
RT @RLMadMan: @mentormarketing what if Nestle had a website that smelled like cookies? Oh, that would be awful!<lol #mmchat |
|
12:35 am
|
AnneDGallaher:
|
RT @jeffthesensei: @annaolcese Agreed! Data is key. Not everyone is the right customer or mate. Treat it like eharmony for business. #mmchat |
|
12:35 am
|
TheSocialCMO:
|
RT @ckburgess: @TheSocialCMO Jeff Thanks for hosting #MMchat. Great guest tonight @jeffthesensei - One of my fave & always good to see everyone tonight. |
|
12:35 am
|
fredmcclimans:
|
@RLMadMan Websites that smell like cookies (no pun intended) sounds like 1970's SensoRama movies. #mmchat |
|
12:35 am
|
mentormarketing:
|
@RLMadMan you have been talking cookies all day LOL, just cave and get some #MMChat |
|
12:35 am
|
Michael_Evanko:
|
Don't forget brand consistency when wooing your target audience! #MMChat |
|
12:36 am
|
juliocblanco:
|
RT @jeffthesensei: Yes I would say that. When we focus on money, we tend to treat our prospects like targets rather than people #mmchat |
|
12:36 am
|
catpoetry:
|
@LeviSpires thanks for the welcome, I like how the conversation seems to be more high level than in the weeds today #mmchat |
|
12:36 am
|
RLMadMan:
|
@mentormarketing I know. I have a serious cookie problem :( hehe :) #mmchat |
|
12:36 am
|
mantywebdesigns:
|
RT @jeffthesensei:@annaolcese Agreed! Data is key. Not everyone is the right customer or mate. Treat it like eharmony for business. #mmchat |
|
12:36 am
|
kimgeralds:
|
RT @catpoetry: Great point @ckburgess - I would augment to say they (consumers) are no longer just audience, but media collaborators #MMchat |
|
12:36 am
|
annaolcese:
|
Consistency in all comm is key!!! RT @Michael_Evanko: Dont forget brand consistency when wooing your target audience! #mmchat |
|
12:36 am
|
Michael_Evanko:
|
RT @jeffthesensei: Demand gen is about relationships and creating a place inside the mind of your audience; then giving them a way to move on it #mmchat |
|
12:36 am
|
ckburgess:
|
@TheSocialCMO Jeff & everyone #MMchat Please welcome @TomMoradpour Tom tonight! |
|
12:36 am
|
karimacatherine:
|
Lol @RLMadMan: @mentormarketing I know. I have a serious cookie problem :( hehe :) #mmchat |
|
12:36 am
|
RLMadMan:
|
@kimgeralds I guess it would be bad for computer screens, eh? But then, Steve Jobs could make a special scratcher! #mmchat |
|
12:37 am
|
mikulaja:
|
@RLMadMan Too often clients don't understand the time horizon, initial investment, & commitment necessary to make it work. #mmchat |
|
12:37 am
|
jeffthesensei:
|
What is really troubling is the amount of time/money spent on SEO/SEM and websites go neglected; that's where the conversion happens #mmchat |
|
12:37 am
|
RLMadMan:
|
@fredmcclimans haha :) web cookies. See, that's why you're awesome. You make me look clever :) #mmchat |
|
12:37 am
|
mentormarketing:
|
How much does Color in a brand experience help with emotional connections? @myagenda? #MMChat |
|
12:37 am
|
Sinthujaa:
|
RT @jeffthesensei: What is really troubling is the amount of time/money spent on SEO/SEM and websites go neglected; that's where the conversion happens #mmchat |
|
12:37 am
|
levispires:
|
@catpoetry I agree! @thesocialcmo and @jeffthesensei did a really great job today running the #mmchat.
Enjoy AK! Winter is coming! |
|
12:38 am
|
RLMadMan:
|
@mikulaja Or it seems like an intimidating amt of work. That's why lead nurturing needs to meld w/"marketing" #mmchat |
|
12:38 am
|
Michael_Evanko:
|
RT @jeffthesensei: What is really troubling is the amount of time/money spent on SEO/SEM and websites go neglected; that's where the conversion happens #mmchat |
|
12:38 am
|
TheSocialCMO:
|
@TedRubin Thanks for the shoutout Ted! You should joins us on #MMchat talking Online Demand Generation with @JeffTheSensei =) |
|
12:38 am
|
mikulaja:
|
@jeffthesensei Amen - why spend thousands on PPC to direct users to terrible landing pages that fail to capture leads? #mmchat |
|
12:38 am
|
myagenda:
|
Consistency is top, it brings >familiarity>trust>loyalty RT @annaolcese: Consistency in all comm is key!RT @Michael_Evanko #mmchat |
|
12:38 am
|
thatwoman_is:
|
RT @jeffthesensei: We have always approached online demand gen like wooing a potential mate. You don't try and get lucky on the first date! #mmchat |
|
12:38 am
|
karimacatherine:
|
@jeffthesensei : a website is a business hub, but how do you link to social media pages become the hub of businesses ? #mmchat |
|
12:38 am
|
jeffthesensei:
|
@TomMoradpour Welcome Tom! Thanks for reading my article today :) cc: @ckburgess #mmchat |
|
12:38 am
|
annaolcese:
|
Like dating! RT @Michael_Evanko: RT @jeffthesensei: Demand gen is ab relationships & creating a place inside the mind of ur aud... #mmchat |
|
12:38 am
|
kimgeralds:
|
@RLMadMan or develop new hardware that has a special port for scents. #mmchat |
|
12:38 am
|
thatwoman_is:
|
Amen! RT @myagenda: @TomMoradpour Dont think it matters where your physical location is as long as I know where to find your product #mmchat |
|
12:39 am
|
TheSocialCMO:
|
RT @ckburgess: @TheSocialCMO Jeff & everyone #MMchat Please welcome @TomMoradpour Tom tonight! |
|
12:39 am
|
RLMadMan:
|
@kimgeralds geeze, get Jobs on the phone! We're creating a whole new line of products! (Pay me now!) #mmchat |
|
12:39 am
|
Michael_Evanko:
|
@jeffthesensei what actions have u found successful for making those conversions? #MMChat |
|
12:39 am
|
SusieHomemaker1:
|
RT @jeffthesensei: We have always approached online demand gen like wooing a potential mate. You don't try and get lucky on the first date! #mmchat |
|
12:39 am
|
thatwoman_is:
|
RT @jeffthesensei: Demand gen is about relationships and creating a place inside the mind of your audience; then giving them a way to move on it #mmchat |
|
12:39 am
|
tedrubin:
|
@TheSocialCMO Wish I could... not from where I am now :-( #MMchat |
|
12:39 am
|
SusieHomemaker1:
|
RT @thatwoman_is: Amen! RT @myagenda: @TomMoradpour Dont think it matters where your physical location is as long as I know where to find your product #mmchat |
|
12:39 am
|
kimgeralds:
|
@jeffthesensei one of my biggest peeves. Investing all that time/money in a great SEM campaign, but the web content is not fresh. #mmchat |
|
12:39 am
|
mentormarketing:
|
USB scentsy candles LOL RT @kimgeralds: @RLMadMan or develop new hardware that has a special port for scents. #MMChat |
|
12:40 am
|
jeffthesensei:
|
@karimacatherine Giving choices. SM plays a vital role in building trust and relationships. Expose them to likable people. #mmchat |
|
12:41 am
|
RLMadMan:
|
@jeffthesensei same is true for #SM sites - few things sadder than little orphan Facebookie. #mmchat |
|
12:41 am
|
kimgeralds:
|
@mentormarketing @RLMadMan - make sure they are branded ;-) #mmchat |
|
12:41 am
|
mikulaja:
|
@kimgeralds I HATE clicking thru & finding dated, inaccurate info or bad design! #mmchat |
|
12:41 am
|
_kevinrowe:
|
what's #mmchat? anyone? |
|
12:41 am
|
karimacatherine:
|
@jeffthesensei : there lies all the complexities of keeping people on the website when they prefer to wander on social networks #mmchat |
|
12:41 am
|
AnneDGallaher:
|
@mentormarketing Logo colors are very important. For a family physician client the colors had to appeal to women primarily. #MMChat |
|
12:41 am
|
TheSocialCMO:
|
@TomMoradpour Welcome Tom! Thanks for joining us on #MMchat tonight !! cc: @ckburgess #mmchat |
|
12:41 am
|
jeffthesensei:
|
@Michael_Evanko Gving options for following up; allow them time to think and make it easy to pick up where they left off #mmchat |
|
12:41 am
|
RLMadMan:
|
@mentormarketing man. We just created a new career for ourselves, ladies! Let's go! :) #mmchat cc @kimgeralds |
|
12:42 am
|
mikulaja:
|
@_kevinrowe mm = marketer monday, I believe. #mmchat |
|
12:42 am
|
karimacatherine:
|
@RLMadMan : orphan Facebookie ? that's a fun concept #mmchat |
|
12:42 am
|
Michael_Evanko:
|
@thatwoman_is @myagenda @tommoradpour location is critical when you deal with freight costs #MMChat |
|
12:42 am
|
annaolcese:
|
@AnneDGallaher That's why you must know your TA! #mmchat |
|
12:42 am
|
Michael_Evanko:
|
RT @RLMadMan: @jeffthesensei same is true for #SM sites - few things sadder than little orphan Facebookie. #mmchat |
|
12:43 am
|
levispires:
|
@_kevinrowe Going to pass you up! I didn't think you'd catch the #mmchat |
|
12:43 am
|
cloudspark:
|
@RLMadMan is a facebookie at all like a wookie? #mmchat |
|
12:43 am
|
brainygirlnyc:
|
It's Monday. And that means all the cool kids are at #MMChat! Yay! |
|
12:43 am
|
jeffthesensei:
|
@karimacatherine But a well crafted website experience can be just as powerful and provides different value #mmchat |
|
12:43 am
|
RLMadMan:
|
@karimacatherine I was trying to pick something that could be made to sound like "Annie." FB seemed most "logical"? :) #mmchat |
|
12:43 am
|
mentormarketing:
|
@cloudspark finally a star wars reference, can't have a chat without one. #MMChat |
|
12:44 am
|
myagenda:
|
@mentormarketing a lot! color & design go hand in hand. Has to be likable, appealing..if it's ugly it is hard to make connection #mmchat |
|
12:44 am
|
AnneDGallaher:
|
@annaolcese So true! Whether it's a website, logo, SM content strategy--you always need to know your target audience first. #mmchat |
|
12:44 am
|
RLMadMan:
|
@cloudspark could be. If they got together you could have a facewookie. That would be a medical conundrum. #mmchat |
|
12:44 am
|
TheSocialCMO:
|
RT @jeffthesensei: Everyone, without exception, makes decisions based on emotion which is then validated by logic. This is what we base on. #mmchat |
|
12:44 am
|
thatwoman_is:
|
@Michael_Evanko @myagenda @tommoradpour #mmchat Yes, this is true. But allow them to decide based on what they feel they need & want to pay |
|
12:44 am
|
TheSocialCMO:
|
RT @jeffthesensei: We have always approached online demand gen like wooing a potential mate. You don't try and get lucky on the first date! #mmchat |
|
12:44 am
|
mikulaja:
|
@mentormarketing @cloudspark I was close to making a star trek/borg reference earlier, when talking about emotion/branding #mmchat |
|
12:44 am
|
kimgeralds:
|
@karimacatherine or, engage them via the social networks first which leads them to the website. And vice versa. #mmchat |
|
12:44 am
|
annaolcese:
|
Attempting any type of branding w/o serious up-front rsch is like killing the brand b/f you even market it. #mmchat |
|
12:45 am
|
karimacatherine:
|
@jeffthesensei : it's all part of an integrated strategy. All piece of a puzzle, IMHO #mmchat |
|
12:45 am
|
RLMadMan:
|
@mikulaja funny the Ferengi never get mentioned in all of this marketing talk. Bad branding for them. #mmchat |
|
12:45 am
|
jeffthesensei:
|
Our methodology is based on customer research prior to planning. We validate assumptions and create profiles to base our work on #mmchat |
|
12:46 am
|
TheSocialCMO:
|
RT @karimacatherine: @jeffthesensei : it's all part of an integrated strategy. All piece of a puzzle, IMHO #mmchat |
|
12:46 am
|
karimacatherine:
|
@jeffthesensei : I am reading more often now that small business are starting to kill their website & go on social, what do u think? #mmchat |
|
12:46 am
|
RLMadMan:
|
Smart -> rt @annaolcese Attempting any type of branding w/o serious up-front rsch is like killing the brand b/f you even market it. #mmchat |
|
12:46 am
|
TheSocialCMO:
|
RT @brainygirlnyc: It's Monday. And that means all the cool kids are at #MMChat! Yay! |
|
12:46 am
|
mikulaja:
|
@RLMadMan Hahaha, yes, they were the best salespeople weren't they? Revealing my nerdy side... #mmchat |
|
12:46 am
|
DebWeinstein:
|
RT @annaolcese So true! Whether it's a website, logo, SM content strategy--you always need to know your target audience first. #mmchat |
|
12:46 am
|
karimacatherine:
|
Great!! RT @jeffthesensei: Our methodology is based on customer research prior to planning. #mmchat |
|
12:46 am
|
thatwoman_is:
|
Serious RT @annaolcese: Attempting any type of branding w/o serious up-front rsch is like killing the brand b/f you even market it. #mmchat |
|
12:46 am
|
RLMadMan:
|
Uber-smart -> RT @jeffthesensei Our methodology is based on customer research prior to planning. #mmchat |
|
12:47 am
|
jeffthesensei:
|
A good demand gen process allows the prospect to interact with your brand when they want, where they want and for what they want #mmchat |
|
12:47 am
|
levispires:
|
@karimacatherine Why have a website if you're a pizza place? Really! You can convert off twitter and facebook if done right! #mmchat |
|
12:47 am
|
Sinthujaa:
|
RT @jeffthesensei: A good demand gen process allows the prospect to interact with your brand when they want, where they want and for what they want #mmchat |
|
12:47 am
|
cloudspark:
|
@catpoetry @mikulaja @RLMadMan @mentormarketing you can always apply a classic trilogy, the quotes could be endless #mmchat |
|
12:47 am
|
RLMadMan:
|
@karimacatherine really? killing anything and going all #SM all the time is a little like eating nothing but, well, cookies. #mmchat |
|
12:47 am
|
catpoetry:
|
Star trek and Sesame Street taking ova #mmchat facebookie & and cookie monsters :) cc @cloudspark @karimacatherine @mikulaja @RLMadMan |
|
12:47 am
|
DebWeinstein:
|
RT @jeffthesensei: Everyone, without exception, makes decisions based on emotion, then validated by logic. This is what we base on. #mmchat |
|
12:48 am
|
Michael_Evanko:
|
RT @jeffthesensei: A good demand gen process allows the prospect to interact with your brand when they want, where they want and for what they want #mmchat |
|
12:48 am
|
designROI:
|
RT @RLMadMan: bear in mind, if you're guiding to people to your site via non-selly #SM, a real selly website isn't going to mesh. #mmchat |
|
12:48 am
|
utollwi:
|
RT @jeffthesensei: A good demand gen process allows the prospect to interact with your brand when they want, where they want and for what they want #mmchat |
|
12:48 am
|
_kevinrowe:
|
@LeviSpires thanks for the quick sum #mmchat |
|
12:48 am
|
RLMadMan:
|
@mikulaja yep. plus they knew how to control money. #mmchat Also, I have NO idea what Star Trek is...erm...:) |
|
12:48 am
|
mikulaja:
|
@designROI Isn't that where an informative, but not sales-y, blog comes in?? #mmchat |
|
12:48 am
|
jeffthesensei:
|
Why do companies all focus SM on new customer acquisition? Isn't the low hanging fruit current customers? #mmchat |
|
12:48 am
|
karimacatherine:
|
@RLMadMan : it's a little extreme but I can see the rational. budget wise, it makes sense, M makes them findable much quicker/faster #mmchat |
|
12:49 am
|
thatwoman_is:
|
RT @DebWeinstein: RT @jeffthesensei: Everyone, without exception, makes decisions based on emotion, then validated by logic. This is what we base on. #mmchat |
|
12:49 am
|
RLMadMan:
|
@cloudspark like the Monty Python trilogy. "'Tis but an SEO wound..." cc @catpoetry @mikulaja @mentormarketing #mmchat |
|
12:49 am
|
TheSocialCMO:
|
RT @DebWeinstein: RT @annaolcese So true! Whether it's a website, logo, SM content strategy--you always need to know your target audience first. #mmchat |
|
12:49 am
|
marisacorser:
|
RT @jeffthesensei: Everyone, without exception, makes decisions based on emotion, then validated by logic. This is what we base on. #mmchat |
|
12:49 am
|
RLMadMan:
|
@catpoetry ooh, Facebookie Monster! And Oscar the...Digg? #mmchat |
|
12:49 am
|
peterfromottawa:
|
@jeffthesensei SO glad you said that! I use SM to maintain the existing relationships that I have with my clients #mmchat |
|
12:49 am
|
levispires:
|
@DebWeinstein What are your thoughts about emotion in marketing, the theme of #mmchat tonight? |
|
12:49 am
|
AnneDGallaher:
|
RT @jeffthesensei: Good demand gen process allows prospect to interact w/brand when they want, where they want & for what they want #mmchat |
|
12:50 am
|
mikulaja:
|
@jeffthesensei I would think SM would be better suited to customer retention VS acquisition anyway? #mmchat |
|
12:50 am
|
RLMadMan:
|
@karimacatherine yeah, but how do you not turn people off if all of your sell language is on your FB page b/c you don't have a site? #mmchat |
|
12:50 am
|
annaolcese:
|
@mikulaja not necessarily, but def as important
#mmchat |
|
12:50 am
|
jeffthesensei:
|
@peterfromottawa Awesome. The nature of my work over the past year was finding ways to drive share of wallet from existing customers #mmchat |
|
12:51 am
|
TheSocialCMO:
|
@_kevinrowe Hi Kevin, #MMchat is MarketerMonday Chat every Monday @ 8:00pm we have SPECIAL guest & topic see http://bit.ly/MMchat |
|
12:51 am
|
RLMadMan:
|
@jeffthesensei share of wallet? See, that's why this guy is awesome :D #mmchat |
|
12:51 am
|
karimacatherine:
|
@RLMadMan : it all depends on the overall picture. sometimes, it makes total sense, small brick/mortars, ...not for all #mmchat |
|
12:51 am
|
jeffthesensei:
|
@mikulaja And you can turn customers into advocates who go into public SM; its a double whammy :) #mmchat |
|
12:51 am
|
_kevinrowe:
|
RT @levispires: @DebWeinstein What are your thoughts about emotion in marketing, the theme of #mmchat tonight? |
|
12:51 am
|
AndrewJDymski:
|
RT @AnneDGallaher: Good demand gen process allows prospect to interact w/brand when they want, where they want & for what they want #mmchat |
|
12:51 am
|
billymitchell1:
|
RT @jeffthesensei: Why do companies all focus SM on new customer acquisition? Isnt the low hanging fruit current customers? #mmchat |
|
12:52 am
|
annaolcese:
|
Thanks, all. Gr8 discussion. Catch the transcripts later. Signing out. #mmchat |
|
12:52 am
|
RLMadMan:
|
@karimacatherine hmm. Do they use a blog as hub? #mmchat |
|
12:52 am
|
myagenda:
|
RT @RLMadMan: @karimacatherine it's hard to conduct business if you dont have a website~not impossible, but hard! almost requirement #mmchat |
|
12:52 am
|
kimgeralds:
|
@jeffthesensei and lest we not forget the other audiences who influence - employees, media, industry analysts, etc #mmchat |
|
12:52 am
|
SarahLWLee:
|
RT @jeffthesensei: Why do companies all focus SM on new customer acquisition? Isnt the low hanging fruit current customers? #mmchat |
|
12:52 am
|
jeffthesensei:
|
Its like ignoring your mate to look at other people... eventually they are going to get sick of it and leave for better treatment #mmchat |
|
12:53 am
|
SMSJOE:
|
SM tools allow marketing conversations. Like any conversations there can/should be appropriate range of emotions #mmchat |
|
12:53 am
|
karimacatherine:
|
@RLMadMan : Not even. #mmchat |
|
12:53 am
|
levispires:
|
Speaking of using a brand to spark emotion, I'm going to watch The Event on NBC now.
Great #mmchat @jeffthesensei! |
|
12:53 am
|
mikulaja:
|
@jeffthesensei No better brand ambassador than a satisfied customer. #mmchat |
|
12:53 am
|
kimgeralds:
|
best brand ambassadors RT @jeffthesensei: @mikulaja And you can turn customers into advocates who go into public SM; double whammy #mmchat |
|
12:53 am
|
SarahLWLee:
|
RT @jeffthesensei: Its like ignoring your mate to look at other people... eventually they are going to get sick of it and leave for better treatment #mmchat |
|
12:53 am
|
RLMadMan:
|
@jeffthesensei interesting analogy - I wonder if cos could start marking customer "anniversaries". #mmchat |
|
12:54 am
|
SarahLWLee:
|
RT @jeffthesensei: What is really troubling is the amount of time/money spent on SEO/SEM and websites go neglected; that's where the conversion happens #mmchat |
|
12:54 am
|
catpoetry:
|
@RLMadMan: @karimacatherine, I think the concept of website is evolving (skittles anyone) future may be more bout web apps than site #mmchat |
|
12:54 am
|
jeffthesensei:
|
@kimgeralds Agreed Kim. Frustrated, unhappy employees cannot deliver a positive customer experience or create believable demand #mmchat |
|
12:54 am
|
billymitchell1:
|
RT @mikulaja: @jeffthesensei No better brand ambassador than a satisfied customer. #mmchat |
|
12:54 am
|
SMSJOE:
|
@RLMadMan AMEX has done this for years with cardmember since dates #mmchat |
|
12:54 am
|
TheSocialCMO:
|
@_kevinrowe No problem, Qs should pertain to topic... Tonight: Online Denmand Gen !! =) #MMchat |
|
12:54 am
|
RLMadMan:
|
@karimacatherine you are blowing my mind, lady! :) So they just retain everyone on a FB page? #mmchat |
|
12:55 am
|
thatwoman_is:
|
80/20 RT @jeffthesensei: Why do companies all focus SM on new customer acquisition? Isnt the low hanging fruit current customers? #mmchat |
|
12:55 am
|
sueyoungmedia:
|
RT @SMSJOE: SM tools allow marketing conversations. Like any conversations there can/should be appropriate range of emotions #mmchat |
|
12:55 am
|
cloudspark:
|
proof FB isn't for all? we took 4 clients off of FB this past year - not the right channel #mmchat |
|
12:55 am
|
karimacatherine:
|
@jeffthesensei : Any thoughts on mobile sites? #mmchat |
|
12:55 am
|
jeffthesensei:
|
billymitchell1 RT @mikulaja: @jeffthesensei No better brand ambassador than a satisfied customer. - Amen! #mmchat |
|
12:55 am
|
RLMadMan:
|
@catpoetry good point. Websites might be disintegrating, but I think you still need a hub somewhere. #mmchat |
|
12:55 am
|
catpoetry:
|
@karimacatherine @RLMadMan also social web as platform is big move, you can now book flights and hotels right off of brand fb pages #mmchat |
|
12:55 am
|
SarahLWLee:
|
@mikulaja: @jeffthesensei No better brand ambassador than a satisfied customer. <-- That's absolutely true! #mmchat |
|
12:55 am
|
AnneDGallaher:
|
@jeffthesensei Ford has definitely turned customers into advocates and created channels for them to share content on. Win-win. #mmchat |
|
12:55 am
|
SMSJOE:
|
very important RT @karimacatherine: @jeffthesensei : Any thoughts on mobile sites? #mmchat |
|
12:55 am
|
karimacatherine:
|
@RLMadMan : Twitter, FB, and forums as well. There are niche website that allow biz to create pages for free or decimal cost #mmchat |
|
12:55 am
|
mikulaja:
|
@cloudspark took them off FB due to... low interaction? few 'fans'? ROI wasn't there? #mmchat |
|
12:55 am
|
myagenda:
|
AGREE >RT @cloudspark: proof FB isnt for all? we took 4 clients off of FB this past year - not the right channel #mmchat |
|
12:56 am
|
RLMadMan:
|
@SMSJOE hm. interesting...maybe kinda creepy from a credit card company, but still...:) #mmchat |
|
12:56 am
|
jeffthesensei:
|
@karimacatherine I think we are looking at the north end of the horse walking south. Mobile is already upon is. We need to get on it #mmchat |
|
12:56 am
|
RLMadMan:
|
@karimacatherine yeah...don't get me up on THAT soap box...:) #mmchat |
|
12:56 am
|
SMSJOE:
|
Knowing your customer, where they are how they behave most important. tools will come and go #mmchat |
|
12:57 am
|
SMSJOE:
|
@RLMadMan not really they made it feel like a badge of honor #mmchat |
|
12:57 am
|
thatwoman_is:
|
@cloudspark #mmchat You are right. FB isn't for everyone/product or service. We need to think beyond the big three as one size fits all. |
|
12:57 am
|
RLMadMan:
|
@catpoetry I know. The idea of entering my credit card number in the Facebook platform gives me the willies. #mmchat |
|
12:57 am
|
karimacatherine:
|
Sorry for the typos everyone at #mmchat. Trying to participate in spite of migraine. :) #mmchat |
|
12:57 am
|
DebWeinstein:
|
Hi @levispires Emotion combined with logic & bullet-proof discussion appeals to/converts the info-questing, skeptical consumer! #MMchat |
|
12:57 am
|
karimacatherine:
|
@jeffthesensei : Come again?:) what is that think about the horse :) #mmchat |
|
12:57 am
|
myagenda:
|
well said. RT @SMSJOE: Knowing your customer, where they are how they behave most important. tools will come and go #mmchat |
|
12:57 am
|
TheSocialCMO:
|
People will forget what you said, people will forget what you did, but people will never forget how you made them feel ~Maya Angelou #MMchat |
|
12:57 am
|
cloudspark:
|
@mikulaja took them off b/c their prime customer base didn't want to connect on FB. #mmchat |
|
12:57 am
|
mentormarketing:
|
Awesome chat, Thanks all for the information, opinions and expertise. #MMChat |
|
12:57 am
|
karimacatherine:
|
@RLMadMan : which one? #mmchat |
|
12:57 am
|
jeffthesensei:
|
@AnneDGallaher Agreed Anne. Ford is an absolute leader in creating customer advocates. #mmchat |
|
12:58 am
|
SMSJOE:
|
@karimacatherine i do typos fully engaged! #mmchat |
|
12:58 am
|
RLMadMan:
|
@cloudspark how did you extract them w/out serious damage to their brand/reputation? #mmchat |
|
12:58 am
|
AnneDGallaher:
|
Amen! RT @SMSJOE: Knowing your customer, where they are how they behave most important. tools will come and go #mmchat |
|
12:58 am
|
mikulaja:
|
@cloudspark Makes enough sense to me - I prefer to keep my Facebook personal- friends, family. Not for work/business. #mmchat |
|
12:58 am
|
catpoetry:
|
@RLMadMan know what U mean, all kind of FB privacy issues, but app vs. web model still holds (lots purchase via mobile apps for exp) #mmchat |
|
12:58 am
|
cloudspark:
|
.@SMSJOE @karimacatherine: @jeffthesensei learned about MOE - mobile optimized experience this past week #mmchat |
|
12:58 am
|
kimgeralds:
|
@karimacatherine optimizing your entire brand for mobile is key - website, mobile marketing, mobile applications, etc #mmchat |
|
12:58 am
|
SarahLWLee:
|
RT @thatwoman_is: #mmchat FB isnt for everyone/product or service. We need to think beyond the big three as one size fits all. #mmchat |
|
12:58 am
|
bsak:
|
@karimacatherine @jeffthesensei I think it's a short sighted strategy: you own your website, you don't really own your #sm accounts. #mmchat |
|
12:58 am
|
RLMadMan:
|
@karimacatherine do it yourself because you can marketing tools. As an agency person, like fingernails on chalkboard. :) #mmchat |
|
12:58 am
|
thatwoman_is:
|
RT @AnneDGallaher: Amen! RT @SMSJOE: Knowing your customer, where they are how they behave most important. tools will come and go #mmchat |
|
12:59 am
|
ckburgess:
|
RT @kimgeralds: @karimacatherine optimizing your entire brand for mobile is key - website, mobile marketing, mobile applications, etc #mmchat |
|
12:59 am
|
SMSJOE:
|
the challenge for most companies is the dynamic nature of conversation and the expectations that go with that #mmchat |
|
12:59 am
|
RLMadMan:
|
@catpoetry I've just heard too many stories about people purchasing things on other sites & FB importing the news in. #mmchat |
|
12:59 am
|
SarahLWLee:
|
RT @TheSocialCMO: People will forget what you said, people will forget what you did, but people will never forget how you made them feel ~Maya Angelou #MMchat |
|
12:59 am
|
TheSocialCMO:
|
@_kevinrowe Oh that wasn't referring to you Kevin, it is just one of the rules about asking questions!! =) #MMchat |
|
1:00 am
|
BernadetteDavis:
|
RT @kimgeralds: @karimacatherine optimizing your entire brand for mobile is key - website, mobile marketing, mobile applications, etc #mmchat |
|
1:00 am
|
jeffthesensei:
|
@karimacatherine I'm a farmer so i use farm references :) Simply put, we are behind mobile because we are focusing on SM #mmchat |
|
1:00 am
|
RLMadMan:
|
Great job, @JefftheSensei!! *claps madly* #mmchat |
|
1:00 am
|
karimacatherine:
|
@kimgeralds : advised client on mobile optimization 3 yr ago.they're still not mobile. really bad move specially in their industry #mmchat |
|
1:00 am
|
SMSJOE:
|
Successful mobile requires a great deal of thought and effort. Consumers tend to consume this media differently #mmchat |
|
1:00 am
|
lukenoffke:
|
RT @karimacatherine @jeffthesensei I think it's a short sighted strategy: you own your website, you don't own your #sm accounts. #mmchat |
|
1:00 am
|
cloudspark:
|
@RLMadMan also remember, FB can change the rules or close you donw anytime they want to. you don't own that space. #mmchat |
|
1:00 am
|
catpoetry:
|
@karimacatherine in the social web, typos = human = trust ;) #mmchat |
|
1:01 am
|
RLMadMan:
|
@cloudspark oh yes. I am not a "fan" of Facebook. I just...can't quit using it =/ #mmchat |
|
1:01 am
|
SMSJOE:
|
NICE RT @catpoetry: @karimacatherine in the social web, typos = human = trust ;) #mmchat |
|
1:01 am
|
AnneDGallaher:
|
@kimgeralds Agree. Make sure you can access your website on all mobile applications. #mmchat |
|
1:01 am
|
catpoetry:
|
@RLMadMan I hear you, lots of trust issues when it comes to that particular social web platform #mmchat #fb |
|
1:01 am
|
lesliegall:
|
RT @cloudspark: proof FB isn't for all? we took 4 clients off of FB this past year - not the right channel #mmchat |
|
1:01 am
|
thatwoman_is:
|
RT @SMSJOE: the challenge for most companies is the dynamic nature of conversation and the expectations that go with that #mmchat |
|
1:01 am
|
SarahLWLee:
|
RT @SMSJOE: Successful mobile requires a great deal of thought and effort. Consumers tend to consume this media differently #mmchat |
|
1:01 am
|
karimacatherine:
|
@bsak : blogs are social media and you can own your blog as well. #mmchat |
|
1:01 am
|
TheSocialCMO:
|
RT @jeffthesensei: @AnneDGallaher Agreed Anne. Ford is an absolute leader in creating customer advocates. #mmchat |
|
1:01 am
|
mikulaja:
|
@kimgeralds @smsjoe Agree that mobile must be done carefully - must quickly & easily supply info ppl are looking for. #mmchat |
|
1:02 am
|
karimacatherine:
|
RT @SMSJOE: NICE RT @catpoetry: @karimacatherine in the social web, typos = human = trust ;) #mmchat |
|
1:02 am
|
jeffthesensei:
|
@TheSocialCMO Battery died on cell Jeff :) i didn't hang up! #mmchat |
|
1:02 am
|
cloudspark:
|
@RLMadMan good communications, new place to engage that was easier, more secure. and in 1 case, an incentive. #mmchat |
|
1:02 am
|
kimgeralds:
|
@karimacatherine it takes expertise and resources. Some find it tough just to keep their website updated, much less mobile. #mmchat |
|
1:02 am
|
karimacatherine:
|
Second that!!!! @RLMadMan: Great job, @JefftheSensei!! *claps madly* #mmchat |
|
1:02 am
|
Michael_Evanko:
|
@Kristin_Uhlig answrd a trivia ? from a fd mfg via Twitter, they sent her free galn ice crm coupns, thnking of that ice crm now : ) #MMChat |
|
1:02 am
|
TheSocialCMO:
|
RT @jeffthesensei: @levispires Simply put, we need to make them feel good. They will remember that above all. #mmchat |
|
1:03 am
|
RLMadMan:
|
@catpoetry yes indeed! #mmchat |
|
1:03 am
|
catpoetry:
|
@SMSJOE Thanks! I loved your "Knowing your customer, where they are how they behave most important. tools will come and go" point #mmchat |
|
1:03 am
|
karimacatherine:
|
@RLMadMan : I am a consultant, so I totally get what you say. Feel the same. #mmchat |
|
1:03 am
|
jeffthesensei:
|
I wouldn't underestimate tying online demand gen into events and other traditional marketing either. We crave human connection. #mmchat |
|
1:03 am
|
RLMadMan:
|
@cloudspark huh, interesting. Good to know there's a fire escape :) #mmchat |
|
1:03 am
|
karimacatherine:
|
@kimgeralds : For a big brand, it is not acceptable. #mmchat |
|
1:03 am
|
AnneDGallaher:
|
RT @mikulaja: @kimgeralds @smsjoe Agree that mobile must be done carefully - must quickly & easily supply info ppl are looking for. #mmchat |
|
1:03 am
|
SMSJOE:
|
Feeling good = feeling heard. Solving problems, reinforcing behaviors, etc. #mmchat |
|
1:04 am
|
RLMadMan:
|
@karimacatherine ah, consultant. That person who hears, "OK, thanks! Bye!" #mmchat :) |
|
1:04 am
|
mikulaja:
|
Alright #mmchat friends, I HAVE to make dinner. Excellent as always. #mmchat |
|
1:04 am
|
sdevon:
|
what is #mmchat ... mobile media? |
|
1:04 am
|
myagenda:
|
They can take my space, but they cant take away "the relationships I build" RT @cloudspark: @RLMadMan remember FB can change rules #mmchat |
|
1:04 am
|
karimacatherine:
|
@jeffthesensei : don't you think mobile is behind because of cost of technology, specially in Canada and slow adoption rates? #mmchat |
|
1:04 am
|
kimgeralds:
|
Thanks all for the fantastic chat and most excellent commentary from @jeffthesensei. On to IRL ;-) #mmchat |
|
1:04 am
|
jeffthesensei:
|
What a brilliant group tonight! Lots of great questions and I will try to get to them all. Feel free to DM me with others. #mmchat |
|
1:04 am
|
karimacatherine:
|
@RLMadMan : I am an agency to myself. Me, myself and I :) #mmchat |
|
1:04 am
|
RLMadMan:
|
@MyAgenda are you writing country songs again? #mmchat |
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1:04 am
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DebWeinstein:
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RT @jeffthesensei: Don't underestimate tying online demand gen into events & traditional marketing. We crave human connection. #mmchat |
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1:05 am
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MrktngTools:
|
http://bit.ly/cPFjtg RT @RLMadMan #mmchat: @karimacatherine do it yourself because you can marketing tools. As an... http://bit.ly/9xaUDj |
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1:05 am
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catpoetry:
|
@karimacatherine @jeffthesensei but we no longer "own" really? its bout managing relationships & social platforms are ideal for that #mmchat |
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1:05 am
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mikulaja:
|
Thanks to @SarahLWLee @Jeffthesensei @kimgeralds @RLMadMan @cloudspark @sinthujaa @tommoradpour @chrissfife & everyone else! #mmchat |
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1:05 am
|
SMSJOE:
|
@RLMadMan what time is your Brown's support group? ;-) #mmchat |
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1:05 am
|
Kristin_Uhlig:
|
RT @Michael_Evanko: @Kristin_Uhlig answrd a trivia ? from a fd mfg via Twitter, they sent her free galn ice crm coupns, thnking of that ice crm now : ) #MMChat |
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1:05 am
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TheSocialCMO:
|
Thank you all 4 joining us! Your participation & feedback has been overwhelming. AND an extra SPECIAL thanks to @JeffTheSensei ! #MMchat |
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1:05 am
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jeffthesensei:
|
@karimacatherine Think its going to be like SM. Suddenly we all take notice when its huge; its been growing there the whole time #mmchat |
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1:05 am
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mikulaja:
|
@sdevon mm = marketer monday. #mmchat |
|
1:06 am
|
TheSocialCMO:
|
Please join us next week for our 9th #MMchat with Viveka von Rosen @LinkedInExpert & topic will be Making the Most of LinkedIn Groups! |
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1:06 am
|
TheSocialCMO:
|
Feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat |
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1:06 am
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myagenda:
|
@RLMadMan I'm trying..How about this: They can take away my space, but they cant take away MYSPACE #mmchat |
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1:07 am
|
southsideadguy:
|
RT @brainygirlnyc: "It's Monday. And that means all the cool kids are at #MMChat!" Except me it's MNF and my Saints! #ForgiveMMChatGods Yay! |
|
1:07 am
|
karimacatherine:
|
@catpoetry : I like that. indeed, the notions of control, possessing clients are depassées #mmchat |
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1:07 am
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TheSocialCMO:
|
Oh and I almost forgot the special ANNOUNCEMENT that @TheSocialCMO is sharing with you all tonight! #MMchat |
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1:07 am
|
RLMadMan:
|
@mikulaja see ya 6 other times this week, right? :D #mmchat |
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1:07 am
|
Michael_Evanko:
|
@jeffthesenseis Thanks for your thoughts Jeff #MMChat |
|
1:07 am
|
thatwoman_is:
|
#mmchat Leaving convo. Great as always and lots to think about. Love chats that cause the brain to streTch :-) |
|
1:07 am
|
TheSocialCMO:
|
Mon Nov 22nd our topic is The Role of Major Influencers in Cause Marketing & our SPECIAL guest will be @ChrisBrogan #MMchat |
|
1:07 am
|
peterfromottawa:
|
Thanks to the #MMChat crew and @jeffthesensei for a great chat, I've got to run! |
|
1:07 am
|
TheSocialCMO:
|
The full transcript of tonight?s #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat |
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1:07 am
|
TheSocialCMO:
|
Transcript s for all past #MMchat s and our schedule for upcoming SPECIAL guests is also available at http://bit.ly/MMchat |
|
1:07 am
|
myagenda:
|
@TheSocialCMO waiting to hear! #mmchat |
|
1:08 am
|
AnneDGallaher:
|
Special thanks to @JefftheSensei and Jeff @TheSocialCMO for a dynamic #MarketerMonday chat #MMchat! |
|
1:08 am
|
SarahLWLee:
|
RT @TheSocialCMO: Mon Nov 22nd our topic is The Role of Major Influencers in Cause Marketing & our SPECIAL guest will be @ChrisBrogan #MMchat |
|
1:08 am
|
Michael_Evanko:
|
RT @TheSocialCMO: Mon Nov 22nd our topic is The Role of Major Influencers in Cause Marketing & our SPECIAL guest will be @ChrisBrogan #MMchat |
|
1:08 am
|
TheSocialCMO:
|
Thanks MUCH to all you #MMchat tweeps! U make this FUN! Have a GREAT night & hope to see you all again next week on #MMchat ! =) |
|
1:08 am
|
SMSJOE:
|
YES RT @AnneDGallaher: Special thanks to @JefftheSensei and Jeff @TheSocialCMO for a dynamic #MarketerMonday chat #MMchat! #mmchat |
|
1:08 am
|
TheSocialCMO:
|
Follow @TheSocialCMO to keep up with the latest announcements #MMchat SPECIAL guests, topics and news about #MMchat |
|
1:08 am
|
SarahLWLee:
|
@TheSocialCMO I'm actually excited about this topic coming up on Nov 22 with @ChrisBrogan #MMchat |
|
1:08 am
|
TheSocialCMO:
|
Remember #MarketerMonday Chat or #MMchat for short ?Makes Mondays Marvelous!? Nite all! =) |
|
1:09 am
|
AnneDGallaher:
|
Mon Nov 22nd --topic is The Role of Major Influencers in Cause Marketing: SPECIAL guest will be @ChrisBrogan #MMchat @TheSocialCMO |
|
1:09 am
|
karimacatherine:
|
@jeffthesensei : I so agree with you. Have been advising clients on mobile for the past over 3 years but they look away...#mmchat |
|
1:09 am
|
sdevon:
|
@mikulaja @AnneDGallaher #mmchat #marketermonday -. Thank you! SM & marketing TY..I'll put on calendar 4 next week Mondays 8 pm |
|
1:09 am
|
jeffthesensei:
|
Thanks everyone! G'night! #mmchat |
|
1:09 am
|
DebWeinstein:
|
TY @TheSocialCMO, @JeffTheSensei & all my Monday night friends for the GR8 convo at #MMchat. My twitterverse is unfolding as it should! =) |
|
1:09 am
|
bsak:
|
@karimacatherine Sure, I was thinking of brands that give up also their corp blog but I believe a website is necessary for a company #mmchat |
|
1:10 am
|
_kevinrowe:
|
open to anyone #mmchat. do you think b2b or b2c markets generate more leads online? |
|
1:10 am
|
peterfromottawa:
|
Thanks @Jeffthesensei @karimacatherine @RLMadMan for #MMChat RTs and Mentions! |
|
1:10 am
|
TheSocialCMO:
|
And since there have been so many questions I think @JeffTheSensei is going to hang around for a bit of Apres #MMchat =) |
|
1:10 am
|
jeffthesensei:
|
@karimacatherine I think you and I will have lots to talk about at unGeeked in October :) #mmchat |
|
1:10 am
|
catpoetry:
|
#SaveTheDate rt @TheSocialCMO Nov 22nd topic: Role of Major Influencers in Cause Marketing & our SPECIAL guest will be @ChrisBrogan #MMchat |
|
1:11 am
|
ErikEitel:
|
I missed the #MMChat tonight... I'll be looking forward to next weeks! |
|
1:11 am
|
cloudspark:
|
@MyAgenda but if they change it overnight and you're locked out, how would you communicate with those fans directly? #mmchat |
|
1:11 am
|
jeffthesensei:
|
@DebWeinstein Thanks Deb. Miss you tons and crossing my fingers for you on the launch! #mmchat |
|
1:11 am
|
myagenda:
|
It was great! glad to have your superb insight >RT @jeffthesensei: Thanks everyone! Gnight! #mmchat |
|
1:11 am
|
AnneDGallaher:
|
@DebWeinstein @AndrewJDymski @tedrubin @ckburgess Good to see such friendly faces on #mmchat tonight!! |
|
1:11 am
|
catpoetry:
|
Thanks #mmchat community for a great Monday :) |
|
1:11 am
|
kimgeralds:
|
@karimacatherine in that case, I completely agree with you. More the shame for those of us with smaller budgets. #mmchat |
|
1:12 am
|
jeffthesensei:
|
@TheSocialCMO Yeah, i can stick around a bit, i have a beer in hand, good friends online, life is good :) #mmchat |
|
1:12 am
|
karimacatherine:
|
@bsak : Yes, a hub, a well integrated hub is necessary, but not in the traditional Website necessary #mmchat |
|
1:12 am
|
TheSocialCMO:
|
And for those who stay he's going to share a great takeaway link for Online Demand Generation!! #MMchat |
|
1:13 am
|
HowellMarketing:
|
Sorry I'm missin #mmchat! I'm at @unmarketing #unTourNash ~ @AnneDGallaher @debweinstein @andrewjdymski @tedrubin @ckburgess |
|
1:13 am
|
myagenda:
|
@cloudspark I'm hoping I have more than just their Facebook friendship, such as email, twitter, website, etc..complete contact info #mmchat |
|
1:13 am
|
jeffthesensei:
|
@karimacatherine @bsak Agreed. A hub should be based on customer need. A hub for KFC could be mobile to reach teens for example #mmchat |
|
1:13 am
|
ErickFdez:
|
Thanks #mmchat I was reading your valuable comments, I hope to share more next time. Gnight |
|
1:14 am
|
karimacatherine:
|
@cloudspark : Europe is 10 years ahead on mobile tech and marketing. #mmchat |
|
1:14 am
|
jeffthesensei:
|
Yes, of course. I have a parting gift! I created a presentation for website conversion for everyone tonight. http://bit.ly/_Sensei #mmchat |
|
1:14 am
|
fredmcclimans:
|
If you care about what you market: RT @TheSocialCMO: #mmchat Nov 22nd 8pmET: The Role of Influencers in Cause Marketing w/guest @ChrisBrogan |
|
1:14 am
|
DebWeinstein:
|
Mon. Nov 22 #MMchat Topic: The Role of Major Influencers in Cause Marketing. SPECIAL guest @ChrisBrogan |
|
1:15 am
|
AnneDGallaher:
|
@HowellMarketing We miss your insight in #mmchat. The @TheSocialCMO guest for Nov 22 is Chris Brogan! |
|
1:15 am
|
juliebhunt:
|
RT @fredmcclimans: If you care about what you market: RT @TheSocialCMO: #mmchat Nov 22nd 8pmET: The Role of Influencers in Cause Marketing w/guest @ChrisBrogan |
|
1:15 am
|
karimacatherine:
|
@TheSocialCMO : Well done Jeff. :) #mmchat was great |
|
1:15 am
|
jeffthesensei:
|
Its a first draft, so take that into account. But lots of process there to create your own demand gen presentation for your website #mmchat |
|
1:15 am
|
myagenda:
|
@cloudspark Facebook it's just a vehicle that allows you to communicate-there will be many other veh. along the way. Record contacts #mmchat |
|
1:15 am
|
karimacatherine:
|
RT @DebWeinstein: Mon. Nov 22 #MMchat Topic: The Role of Major Influencers in Cause Marketing. SPECIAL guest @ChrisBrogan #mmchat |
|
1:16 am
|
cloudspark:
|
@karimacatherine and asia is even further ahead in mobile. #mmchat |
|
1:16 am
|
TheSocialCMO:
|
Tomorrow all you #MMchat tweeps out there may want to try #Link4Lunch A New Way of Sharing! @TheSocialCMO http://bit.ly/Link4Lunch #MMchat |
|
1:16 am
|
karimacatherine:
|
Yes @cloudspark: @karimacatherine and asia is even further ahead in mobile. #mmchat |
|
1:17 am
|
ckburgess:
|
@karimacatherine @DebWeinstein @fredmcclimans @kimgeralds @Michael_Evanko @RLMadMan @AnneDGallaher @HowellMarketing #MMChat - Hi! |
|
1:18 am
|
ckburgess:
|
@southsideadguy Anthony Welcome tonight!#MMchat |
|
1:18 am
|
karenphilip:
|
RT @jeffthesensei: Everyone, without exception, makes decisions based on emotion which is then validated by logic. This is what we base on. #mmchat |
|
1:18 am
|
ckburgess:
|
RT @TheSocialCMO: Tomorrow all you #MMchat tweeps out there may want to try #Link4Lunch A New Way of Sharing! @TheSocialCMO http://bit.ly/Link4Lunch #MMchat |
|
1:18 am
|
bsak:
|
@jeffthesensei @karimacatherine @kimgeralds Thanks to you and to everyone on #mmchat! Great insights and convo! |
|
1:19 am
|
jeffsheehan:
|
?@jeffthesensei Good job tonight on #mmchat |
|
1:20 am
|
karimacatherine:
|
@bsak : thank you! It was great to connect with you at #mmchat |
|
1:20 am
|
_kevinrowe:
|
it looks like #mmchat is boiling down. can't wait to review the transcripts on google realtime. cheers |
|
1:20 am
|
jeffthesensei:
|
If you need help improving website conversion, you can download a pdf here: http://bit.ly/_Sensei #mmchat |
|
1:20 am
|
TheSocialCMO:
|
RT @jeffthesensei: Yes, of course. I have a parting gift! I created a presentation for website conversion for everyone tonight. http://bit.ly/_Sensei #mmchat |
|
1:21 am
|
karenphilip:
|
RT @jeffthesensei: Our methodology is based on customer research prior to planning. We validate assumptions and create profiles to base our work on #mmchat |
|
1:21 am
|
DebWeinstein:
|
Likewise! Missed our call today A!:( RT @AnneDGallaher: @AndrewJDymski @tedrubin @ckburgess Good to see friendly faces on #mmchat tonight! |
|
1:21 am
|
jeffthesensei:
|
@jeffsheehan Thanks Jeff. Great to have you here. #mmchat |
|
1:21 am
|
ckburgess:
|
RT @jeffthesensei: Yes, of course. I have a parting gift! I created a presentation for website conversion for everyone tonight. http://bit.ly/_Sensei #mmchat |
|
1:24 am
|
fredmcclimans:
|
@ckburgess Thanks! #mmchat |
|
1:25 am
|
TheSocialCMO:
|
@karimacatherine Thanks Karima!! And your participation always helps to make it that way!! =) #Mmchat |
|
1:27 am
|
myagenda:
|
@TheSocialCMO Thank you so much for the "take home gift" so very useful and thoughtful of you! #mmchat |
|
1:27 am
|
SMSJOE:
|
Thanks to @AnneDGallaher @MyAgenda @catpoetry @sueyoungmedia @RLmadman @thatwoman_is @SarahLWLee @Mikulaja for great convo and RT's #mmchat |
|
1:27 am
|
DebWeinstein:
|
Hi Crew GR8 #MMchat w you! @ckburgess @karimacatherine @fredmcclimans @kimgeralds @Michael_Evanko @RLMadMan @AnneDGallaher @HowellMarketing |
|
1:27 am
|
TheSocialCMO:
|
@DebWeinstein Yes we shall make it so D! SPECIAL post will be up shortly along w tonight's #MMchat transcript.. I got blistas on my fingas! |
|
1:28 am
|
AndrewJDymski:
|
I love to listen! RT @AnneDGallaher: @DebWeinstein @AndrewJDymski @tedrubin @ckburgess Good to see such friendly faces on #mmchat tonight!! |
|
1:28 am
|
jeffthesensei:
|
Thanks to everyone tonight and my friends for their great support @karimacatherine @MyAgenda @RLMadMan @ckburgess and @DebWeinstein #mmchat |
|
1:28 am
|
sueyoungmedia:
|
RT @SMSJOE: Thanks to @AnneDGallaher @MyAgenda @catpoetry @RLmadman @thatwoman_is @SarahLWLee @Mikulaja for great convo and RT's #mmchat |
|
1:28 am
|
southsideadguy:
|
trying join #MMchat but need a better place to post than TweetDeck crashing #fail Help |
|
1:29 am
|
SMSJOE:
|
@southsideadguy I find Tweetchat reliable and much easier than Tweetdeck #mmchat |
|
1:30 am
|
fredmcclimans:
|
@DebWeinstein Hey Deb! Thx. Owe you one (or two). #mmchat |
|
1:30 am
|
southsideadguy:
|
Ugggggghhhhh I hate tweetdeck! Crash and missed #MMchat |
|
1:30 am
|
bsak:
|
@catpoetry Thanks! Love what you said on #mmchat: 'consumers are no longer just audience, but media collaborators'. Very cool! |
|
1:31 am
|
myagenda:
|
@jeffthesensei No thank YOU for your your thoughtful Presentation takeaway. Always a pleasure engaging in convo with you! you rock! #mmchat |
|
1:31 am
|
RLMadMan:
|
@sueyoungmedia, @jeffthesensei, @Debweinstein, & @SMSJoe, thanks for a fun #mmchat y'all. |
|
1:32 am
|
DebWeinstein:
|
Check out @jeffthesensei's lovely #MMchat parting gift! Improving Website Conversion PDF Download: http://bit.ly/_Sensei |
|
1:32 am
|
myagenda:
|
@SMSJOE good to see you here tonight, looking forward to next time! #mmchat |
|
1:34 am
|
TheSocialCMO:
|
@MyAgenda Don't thank me thank @JeffTheSensei 1st #MMchatter to provide all u #MMchat tweeps with a gift! Maybe new trend for @Trendtracker |
|
1:35 am
|
southsideadguy:
|
@ckburgess I made it thanks to @SMSJOE
#mmchat |
|
1:35 am
|
catpoetry:
|
@sueyoungmedia: same to you, always great convos during #mmchat |
|
1:36 am
|
myagenda:
|
@RLMadMan what can I say; it's been a pleasure! until next time. #mmchat |
|
1:36 am
|
southsideadguy:
|
BRILLIANT:Parting gift presentation for website conversion for everyone tonight. http://bit.ly/_Sensei via @ckburgess @jeffthesensei #mmchat |
|
1:37 am
|
TheSocialCMO:
|
@SarahLWLee Will you join us Sarah? And bring us some of that scrumptious Sara Lee cake! =) #MMchat |
|
1:38 am
|
marisacorser:
|
Mon Nov 22nd --topic is The Role of Major Influencers in Cause Marketing: SPECIAL guest will be @ChrisBrogan #MMchat @TheSocialCMO |
|
1:40 am
|
TheSocialCMO:
|
Well we have SPECIAL guests... but it's the #MMchat tweeps which REALLY make #MMchat SPECIAL!! #MMchat Off to do transcript... |
|
1:40 am
|
myagenda:
|
Agree> or tweetgrid RT @SMSJOE: @southsideadguy I find Tweetchat reliable and much easier than Tweetdeck #mmchat |
|
1:43 am
|
TheSocialCMO:
|
@SouthsideAdguy Never fear Anthony soon the #MMchat transcript will be here! =) |
